How Tactical Gacha Meets Live Service Excellence in Year One INTRODUCTION In July 2024, Snowbreak: Containment Zone marked its first anniversary with a comprehensive LiveOps event that revitalized its player
User Acquisition & Marketing Strategies
Explore the latest trends in user acquisition (UA), CPI optimization, and influencer marketing. Learn how top studios use data-driven marketing strategies, viral ad creatives, and community-driven engagement to scale their player base.
2Articles
Introduction – Engaging & Story-Driven The Cosmic Symphony of Content: How Honkai: Star Rail Redefined LiveOps at Galactic Scale When Honkai: Star Rail launched, many viewed it as another stellar